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Reading Labels, Prices and Packaging

How to read a price tag, a shop label or a food package in English without knowing every word on it.

A label is the easiest kind of English to read, because it is written to be understood fast. You only need a handful of words and the numbers.

Prices

  • £3.99 each — three pounds ninety-nine for one item.
  • 2 for £5 — two items together cost five pounds. One alone costs more.
  • 50% off — half price.
  • Was £10, now £6 — the old price and the new price.
  • BUY 1 GET 1 FREE — pay for one, take two.

If you see two numbers, the smaller one is almost always what you pay today.

Words on food packages

Label Meaning
USE BY Do not eat after this date
BEST BEFORE Still safe after this date, but less good
KEEP REFRIGERATED Store it in the fridge
SERVES 4 Enough food for four people
CONTAINS NUTS There are nuts inside

USE BY and BEST BEFORE are not the same. Use by is about safety. Best before is about quality.

Clothing labels

  • MACHINE WASH 30 — wash in a machine at 30 degrees.
  • DO NOT TUMBLE DRY — no drying machine.
  • 100% COTTON — what the fabric is made of.
  • S / M / L — small, medium, large.

What to do with a word you don't know

Ask yourself what the label is for before you translate anything. A price tag tells you a price. A food package tells you what is inside and when to eat it. Once you know the purpose, you usually only need one or two words from it.

ORANGE JUICE 1 litre — £2.20 BEST BEFORE: 14/09 KEEP REFRIGERATED once opened

You can answer every practical question here — what is it, how much, how long, where to store it — without reading the small print.

Test yourself

The quiz below uses real labels. Look for the number or the key word, not for every word.

Test yourself: Quiz: Labels, Prices and Packaging →